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design dialogue: mike and pam atta.

design dialogue: mike and pam atta.

PHOTOGRAPHY BY JONATHAN BECKERMAN

Mike and Pam Atta are about as close as we’re getting to Jon Hamm—their Fullerton, California, shop, Out of Vogue, is a favorite for the set designers of Mad Men. And frankly, we’re okay with that: in part because the store is so cool, with its revolving stock of Hans Wegner, Milo Baughman and Brown & Saltman, but mostly because the Atta themselves are about as passionate and interesting as you’d imagine two traveling treasure hunters to be. Forget all about your Don Draper crush by getting to know the mid-century gurus a little better here:

Who influences you?
Mike: Hans Wegner, The Velvet Underground and Wire.

Who are your design icons?
Pam: Vivika and Otto Heino, Julius Shulman, Charles and Ray Eames, Cliff May and Harry Bertoia.

Do you have a special keepsake?
Mike: My mom’s class ring from her 1950s Chicago-area high school. It fits on my finger.

Where do you like to shop?
Pam: Lux in Fullerton, Hands Gallery in San Luis Obispo, OK in Los Angeles, Heath Ceramics. in Sausalito and Flight 001 in San Francisco.

What’s your current obsession?
Mike: Japanese pop culture and Scandinavian design.

Describe your philosophy.
Pam: If you’re going to have a vice, make sure it’s a quality one. Also, reduce, reuse and recycle. Vintage shopping is the ultimate way to do all three. 

What do you collect?
Mike: Vintage guitars from the 1950s and ’60s that I collected in the late ’70s and early ’80s when nobody wanted them. Names like Fender, Harmony, Martin, Gretsch, Danelectro, Hofner and various oddball Japanese models.

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