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On The Scene: “Zoom”

On The Scene: “Zoom”

Milanese photographers Aldo Ballo and Mariosa Toscani Ballo contributed greatly to the recognition of Italian design attained in the second half of the 20th century. From 1953 until Aldo’s passing in 1994, their object photographs were sought after for everything from advertising campaigns to editorial articles.

“The Ballos’ distinct and somewhat abstract presentation, using precise, clean settings and a restrictive selection of props, illuminated the sculptural qualities of the design object. These exquisite, dispassionate shots not only emphasize the beauty and functionality of the objects, but lead to a broader discussion of the relationship between object and image, which in doing so influences our perception.”

 

To honor Studio Ballo, the Bellevue Art Museum pulled from an archive of over 146,000 photographs to present “Zoom” in the spring of 2013. The exhibit will showcase over 300 photographs along with books, magazines, posters and film clips.

“The exhibition also examines the intense dialogue between objects, media and marketing that first facilitated the worldwide dissemination of these designs, formulating this story as a discourse about empathy and interpretation, and about the signs of the times and their transmission into the future.”


 

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